Mayan Countdown to 2012 Spurs Mexican Tourism Industry

MEXICO CITY — For 20 minutes, Mexican President Felipe Calderón transformed himself into an experienced Mayan tour guide, taking advantage of the highly publicized end of the Mayan 400-year cycle, called the baktún. The end of the Mayan cycle, which has been interpreted as the end of the world, actually marks the beginning of a new era.

“As Mexicans, we want to share with the world the unparalleled grandeur of the Mayan civilization,” he said during an announcement of the Maya World Program, launched June 21 with a countdown to Dec. 21, 2012, when the baktún ends.

The goal is to create a new experience that will attract the greatest possible number of tourists and increase the tourism potential of the region.

Read full article: Mayan Countdown to 2012 Spurs Mexican Tourism Industry

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